Beauty, Fashion, & Medical Public Relations
POSTED ON THURSDAY, JANUARY 17, 2013 AT 2:15 PM by Katherine Rothman
MEN’S SKINCARE COMPANY DELIVERS THE GOODS WITH NEW PACKAGING
Previous Product Set Newly Dudified Product Set
Hey Dude Skin Care announces that it has introduced a new series of men’s skincare and grooming products that serves the needs of today’s modern Dude. By replacing its past series of branded products with a simple, step-by-step system of products comprising a system it calls Dudification, Hey Dude Skin Care addresses all of the major grooming needs of guys – exfoliation, shaving, post-shave treatment, moisturizing, and sun protection.
According to Susan Berner, CEO and long time aesthetician at Hey Dude Skin Care, “In today’s marketplace, there is a serious lack of skincare products that serves that segment of men who are savvy and image conscious, but who don’t want to overspend on products with ingredients they don’t really need.” Instead of settling for recognized cheaper mass brands or overpaying for products at a department store, Dudes have the chance to buy new high performance Hey Dude Skin Care products that are affordably priced from $9.99 to $17.99.
“By choosing to Dudify himself with these well-priced, premium quality products,” continued Berner, “today’s Dude arms himself with the obvious choice in men’s skin care and grooming – Hey Dude Skin Care. We’re helping Dudes solve a persistent problem by supplying the right tools at the right price to help them address their appearance. The modern Dude knows that in order to compete for a good job, a pretty girl, or anything else where appearance matters, that he needs better products he can consistently count on to keep him looking young, vibrant, and ready for success. In using the Hey Dude Skin Care series, he’s prepared for these challenges.”
Instead of producing just another re-packaged "me too" men's product line, Hey Dude Skin Care has rolled out a line of products that reward a Dude's craving for a simple skincare system, rather than insult and confuse him with dozens of overpriced products he's too busy to understand or have time to use. Hey Dude has combined functions like blending a deep facial cleanser with a superior shave gel in its Dude Cleansing Shave Gel. Its Dude Wash 3-in-1 goes even further by combining body wash, shampoo and shave gel with not one, but TWO pheromones proven to attract the ladies. Not only will a Dude get himself super clean, but super sexy at the same time! Isn't that what simplicity and efficiency is all about?
The products introduced by Hey Dude Skin Care and available for sale online at http://heydudeskincare.com. The company is in active discussions with a number of brick and mortar retailers who will make these products available in stores nationwide. In addition, the company is actively working to promote its products to its target audience of Dudes through social media outlets including Facebook, Twitter, and Foursquare.
By creating an online “voice” and personality for its animated Dude mascot, the company further distinguishes itself from its competitors by having a relevant “conversation” with its customers. Hey Dude Skin Care is highly tuned to the feedback of its customer base, and in hearing their concerns, is well positioned to address their needs with the best, most affordable tools they can purchase.
About Hey Dude Skin Care
Based in the Dude bastion known as South Beach, Hey Dude Skin Care was originally founded in 2008 as a manufacturer of a variety of men’s skincare products focused on anti-aging concerns. As it became evident that a significant segment of men were left lacking in high quality, affordable and simple skincare products, the company shifted its focus to fill this need by delivering an outstanding system of tools designed for the modern Dude. By using premium ingredients like antioxidants and Vitamins A, C and E in its core products, Hey Dude Skin Care ensures that its customers gain the benefits of long term maintenance of their skin.
The company continues to grow and plans to introduce a number of new products in the next year, including haircare, fragrances, and other grooming products. It can be found at www.heydudeskinecare.com, called at 800.428.4114, or e-mailed at info@heydudeskincare.com. The company maintains active Facebook and Twitter feeds and exchanges regularly with customers there.
POSTED ON THURSDAY, JANUARY 17, 2013 AT 2:13 PM by Katherine Rothman
Whether visiting family, looking to escape the cold, or planning to ring in the New Year in a different time zone, the winter is a great time to travel. However, traveling puts additional stress on you and your skin. Regardless of whether you are traveling by car or plane, or for business or pleasure, New York & New Jersey board certified dermatologist Dr. Rebecca Baxt’s must-know travel tips will help make your time away more relaxing and leave your skin well taken care of.
For Frequent Flyers
The re-circulated air on planes is five times drier than the desert and the lack of humidity causes loss of moisturizer. The air inside the cabin of a plane usually has a humidity level of 10 to 20 percent — much lower than a comfortable typical indoor humidity of 30 to 65 percent. All of which combines to equal skin desperately in need of moisture.
“Most people realize that flying can cause skin to dry out and breakout, but they may not know why,” says Dr. Baxt. “Whenever the environment is moisture-free such as with recirculated air in a plane cabin - the air actually draws moisture from wherever it can, including the skin. Dry skin will tend to get drier and oily skin will get even oilier to compensate for dehydration.” Dr. Baxt recommends the following travel itinerary for your skin whether you're taking a quick weekend getaway or going for the long haul.
Un-Happy Hour: Don't Drink Alcohol on the Plane. “Alcohol is very dehydrating. While it may help to relax you if you're nervous about flying, the affect of alcohol will be dry skin,” says Dr. Baxt. “Drink water, and read a magazine or book or bring along your iPod. Having something to distract you will help you as much, if not more than a glass of wine. If you just can't pass it up, drink lots of water afterward.”
Bring a Hydrating Mist for In-Flight Treatment. A hydrating mist is perfect for in flight application. Dr. Baxt recommends spraying a couple of pumps onto your face for instant hydration. It also feels great and helps cool you down if you're on a warm airplane.
Skip the Salty Snacks. Airport food is not very skin-friendly. “While peanuts andpretzels may look delicious, salt can cause swelling,” warns Dr. Baxt. “Instead, snack on fruits and vegetables like carrots and apples, which are filled with water.”
photo courtesy of google images
It’s Time to Takeoff...Your Makeup! If you wear makeup, keep it to a minimum on the flight. “Airplane air is dry and can exacerbate your makeup's drying-out effects on your skin can which can lead to breakouts and your pores becoming clogged on the flight,” says Dr. Baxt. “Opt for tinted moisturizer if you cannot bear not having any make-up on; and use lip balm in lieu of lipstick as the cabin air is dry lips tends to feel a little dryer while on the flight.”
Puffy Eyes. Jet lag always shows through your skin but mostly in the eyes. Lack of sleep due to possible time changes can have you looking sleepy and puffy. Don’t forget to stash an eye cream that contains caffeine for that quick “pick-me-up” if needed. Another option? “Carry green tea bags with you on the plane,” says Dr. Baxt. “A half hour before landing, ask the flight attendant for hot water and soak a few minutes. Add ice to cool down the bags, and apply cool green tea bags to your eyelids before landing. The green tea has antioxidants and anti-inflammatories to decrease puffiness so you'll look your best
when you land.”
Your Travel Beauty Bag: What to Pack
With the ever-changing airline baggage regulations and costly baggage fees, it’s important to have a checklist of the essential skincare products you need when traveling. “If you're headed on a trip, you can't bring every makeup, skincare and hair care product from your bathroom,” says Dr. Baxt. “Plan ahead and pack smart when traveling.”
Weather-Proof Your Skincare Products. Pick and pack skin products based on the climate of your destination. “For snowbirds, when going to a warm, humid destination, pay extra attention to exfoliation in order to reduce the dead skin cells trapped by excess moisture, and pack a cleanser with salicylic acid,” suggests Dr. Baxt. If Aspen or Vail is your destination this holiday, it's all about deep moisture when it comes to locations that have low temperatures and high altitudes. “To function properly, the epidermis needs to maintain a certain moisture level; in the winter, low temperatures, low humidity, and strong wind
deplete skin of its natural protective barrier, allowing that level to drop,” says Dr. Baxt. And wherever you're going, remember one last tip: sunscreen should be the first thing you throw in your bag.
Hotel Beauty Products: Checking In or Out? People often breakout when they're on vacation, because hotel products are typically made for people with normal to dry skin. In lieu of using hotel toiletries while traveling, consider packing a few key essentials in your travel beauty bag. “Hotel soaps can be very drying and overly scented,” warns Dr. Baxt. “Beware if you have sensitive skin and remember to bring your own toiletries.”
Rebecca Baxt, MD, MBA, FAAD is a Board Certified Dermatologist specializing in both cosmetic and general dermatology for adults and children. Attending Ivy League University of Pennsylvania, Dr. Baxt graduated Summa Cum Laude Phi Beta Kappa with a degree in English Literature. She continued her studies at the University of Pennsylvania for medical school and completed an internship in Intern l Medicine. She also obtained an MBA from the Wharton School of Management in Health Care administration.
Upon graduation, she moved to New York to train in Dermatology at New York University (NYU) School of Medicine in the Ronald O. Perelman Department of Dermatology, where she was a chief resident and the recipient of the Morris Leider award for excellence in patient care. She continues to teach Dermatology at NYU where she is an Assistant Clinical Professor of Dermatology. She joined her parents at Baxt Cosmedical in 2000 in Paramus, New Jersey and most recently opened an office on Madison Avenue in New York in 2012. She is a nationally recognized certified Allergan Botox and Juvederm trainer. Dr. Baxt is on staff at The Valley Hospital in Ridgewood NJ, as well as Bellevue Hospital in NY. She also volunteers at Bergen Volunteer Medical Initiative in Hackensack in the Dermatology clinic.
Dr. Rebecca Baxt maintains many society affiliations. She is a fellow of the American Academy of Dermatology, a member of the American Society for Dermatologic Surgery, New Jersey State Medical Society, Bergen County Medical Society, and the Dermatological Society of Greater New York, as well as the American Medical Association. She is a member of the Skin Cancer Foundation, and always volunteers free skin cancer screenings yearly.
Dr. Rebecca Baxt treats both adults and children, and specializes in cosmetic consultations and procedures. She also has a particular interest in acne and rosacea. She performs Botox injections, Chemical peels, Intense Pulsed Light Photorejuvenation/Photofacial procedures, Isolaz Acne Treatments, Laser Hair Removal, Facial Filler injectables (Juvederm, Restylane, Perlane, Sculptra, etc.), Leg Vein injections, Smooth beam Laser, Photodynamic Therapy, Vbeam Laser and FraxelLaser resurfacing. She treats all skin conditions and she performs Skin Cancer screenings and treatments.
For more information, please visit www.cosmedical.com or visit Baxt Cosmedical Facebook Fan Page.
POSTED ON THURSDAY, JANUARY 17, 2013 AT 1:56 PM by Katherine Rothman
First there was Botox, then there was Dysport, and now there is Xeomin . The Food and Drug Administration (FDA) recently approved this new botulinum toxin type A product to treat severe frown lines or "11's" between the eyebrows. Xeomin was already FDA approved for use in adults with cervical dystonia and blepharospasm. Xeomin is manufactured by Merz Pharmaceuticals, and has been used by more than 84,000 people worldwide. It is now approved for use in 20 countries. Like other drugs in this category, Xeomin works by paralyzing wrinkles. It blocks the signals from the nerves to the muscles. As a result, the targeted muscle cannot contract.
Xeomin versus Botox and Dysport
Dr. Robert Kratschmer is a Houston/Pearland Board Certified Plastic Surgeon. He is among the first in his area to perform injections using Xeomin. Dr. Kratschmer explains that, “Botox, Dysport and Xeomin have a lot in common, but they also have some important differences. Unlike its predecessors, Xeomin does not need to be refrigerated. This may be an advantage when it comes to distribution. What's more, Xeomin is "naked." There are no additives — just botulinum toxin type A. This may lessen a patient's likelihood of developing antibodies to Xeomin. When your body senses a foreign invader, it responds by creating antibodies and launching an attack. If this were to occur with a neurotoxin such as botulinum toxin type A, it may not have its desired effects.”
Xeomin is said to be more like Botox than Dysport.
It takes about one week for the full effects of Xeomin injections to be realized, and once this occurs the results last from three to six months. Dr. Kratschmer stresses that, “Dysport, Xeomin and Botox should not be used interchangeably. They should also only be administered by skilled injectors such as board-certified plastic surgeons in sterile environments such as med-spas or doctors’ offices. Xeomin should not be injected in beauty salons, malls or at Xeomin parties in the home.”
How does Xeomin work?
Xeomin works by weakening the muscles of facial expression that insert onto the surface of the skin. Weakening the pull of these muscles on the skin causes the visible wrinkles to flatten out. Over time, cumulative benefits are observed as the skin remodels without the negative influence of the wrinkle-creating facial muscles.
What areas are commonly treated with Xeomin?
Xeomin is used to treat dynamic facial wrinkles. The areas most commonly treated by Xeomin include the crow's feet (lines around the eyes), worry lines between the eyebrows (vertical glabella rhytids sometimes called the eleven lines or worry lines), and the lines across the forehead (horizontal rhytids).
How long does it take for Xeomin to work?
The effects of Xeomin are usually seen within 5 days. Dr. Kratschmer predicts that, “Xeomin patients will notice that the forehead lines are the first to improve within as soon as the next day. It will likely take up to 10 days to see the final results from the treatment.”
How long do the results of Xeomin last?
Xeomin treatment lasts anywhere from 3-6 months.
Botox stopped working on me, will Xeomin work?
This is actually a benefit of Xeomin. Xeomin is a "naked" molecule meaning that it does not contain the protein additives that Botox and Dysport have. Dr. Kratschmer says that, “Although it is rare, some people can develop antibodies to the protein additives within Botox, and Botox will stop working in those people. Xeomin does not contain any protein additives and will thus work in these types of patients.”
Will Xeomin make me lose all facial expression?
Absolutely Not! The proper use of Xeomin, as Dyport and Botox, will lead to natural and effective improvements of your face.
Can Xeomin lift my eyebrows?
Yes. Xeomin, strategically placed in certain muscles around the eyes and forehead, will achieve brow elevation and the appearance of a brow lift or an eyelid lift.
What other areas can Xeomin be used on?
Xeomin, can be used to treat excessive underarm sweating, a condition called hyperhidrosis. It can also be used to reduce chin wrinkles, wrinkles around the mouth, and an excessively gummy smile. Xeomin can also use used to reduce the appearance of an overly square jaw, a technique called chemical jaw reduction.
How long does it take to inject Xeomin?
Xeomin injections are performed by Dr. Kratschmer and take between five to 15 minutes to perform. You may return to your normal activities immediately. Dr. Kratschmer asks his patients to avoid any rubbing of the face.
Are Xeomin injections painful?
Patients are often apprehensive about the prospect of pain with any injection. We utilize special injection techniques and equipment to minimize or eliminate the pain of the injection.
Will a numbing cream be used before injection?
At a patient’s request Dr. Kratschmer will use topical numbing cream to prevent any pain with injection.
Is Xeomin safe?
Xeomin is a very safe product that has passed the stringent guidelines of the US FDA for its safety profile in large clinical studies.
www.mysurgeonforbeauty.com
POSTED ON THURSDAY, JANUARY 17, 2013 AT 1:53 PM by Katherine Rothman
So far this season, more than 2,000 have died in the U.S. of flu-related complications, a number which has "pushed the illness past the 'epidemic' threshold." Oh, and more bad news: The outbreak could be far from over. While some experts were hoping this year's flu already reached its peak, CDC Director Thomas Frieden said the current data could be unreliable because it was collected at the end of the holiday season when few people schedule visits to the doctor (meaning fewer people receiving diagnoses).
Below, Dr. Sue DeCotiis, medical internist of Manhattan Medical Weight Loss Physican & attending physician at Beth Israel Medical Center as well as Lenox Hill Hospital shares some important tips for keeping yourself and your children well over the next few months.
“Over 200,000 people in the US get the flu every year, and up to 15,000 can become severely ill from it. Protect yourself! Realize that any surface touched by others is a source of illness. Elevator buttons, door knobs and workspaces are all big culprits,” says Dr. DeCotiis.
Quick Guide to Staying Flu Free
• Cover nose and mouth with paper towel, not a tissue, to prevent the spread of germs.
• Avoid crowded elevators and trains, making sure to turn your head away if someone close to you is coughing or sneezing. It’s not impolite; it’s self-preservation!
• Carry hand sanitizer, and avoid touching your face.
• Wash your hands! Especially when you enter public spaces, you are taking away germs that you may not realize even existed.
“In addition to these common sense tips, there are dietary changes you can make and supplements that you can take to keep your body in excellent condition and your immune system top notch,” Dr. DeCotiis shares.
Guard Against Bodily Attacks
• Fruits and vegetables will keep your body streamlined and healthy during this season.
• Multivitamins are also a great defense, specifically C, D, A and B5. This will boost your immune system’s functionality.
• Probiotics also contain high amounts of “good bacteria,” and strengthen the immune system to improve the body’s response to infection.
• Olive Leaf Extracts also help to decrease the likelihood of coming down with an illness.
As Dr. DeCotiis explains, “Even utilizing all of these tactics to drive away illness and to protect your body, the best defense is still to get a flu shot. You can’t afford to skip it!”
For more tips and tricks from Dr. DeCotiis, visit ManhattanMedicalWeightLossPhysician.com, follow @WeightLossMD_NY on Twitter, and “Like” Manhattan Medical Weight Loss Physician on Facebook.
POSTED ON THURSDAY, JANUARY 17, 2013 AT 1:31 PM by Katherine Rothman
Well ladies, it’s that time of year again. The start of a new year comes resolutions, goals and expectations. Every year, conventional resolutions are made to lose weight, get more exercise, quit smoking and eat healthier. Unfortunately, New Year’s resolutions are quickly forgotten as often as they are made. “The beginning of a new year is a good time to take a close look at yourself and how you feel about the way you look,” says Dr. Michael Diaz, a board-certified plastic surgeon in Florida. “What better way to start than with some simple, yet effective changes?”
2013: The Year of the Single Girl’s Makeover
Last year, it was all about the mommy makeover, a popular trifecta of cosmetic procedures – tummy tuck, liposuction and breast lift - for postpartum moms turning to plastic surgery to erase the physical evidence of pregnancy. This year, it’s all about the single women who are looking to refresh their overall appearance. From busy careers to active social lives, being single can be fabulous but can affect your appearance in many ways. Pulling all-nighters at the office, late nights out with friends and a busy dating life can damage your skin, cause dark undereye circles and fine lines. Genetics and age can also cause sagging skin, wrinkles and cellulite.
About Face. When you’re single, maintaining a full social life is important, which is why women take advantage of a little facial rejuvenation. “Injectables like Botox and Juvederm are popular because they offer fast fixes like relaxing lines or lifting droop, so you look less worried, stressed, and tired,” says Dr. Diaz. He stresses that, “it is important that if women choose any type of plastic surgery, they do it for themselves and not to “land a man” or get back together with an ex. “
Dr. Diaz says adult-onset acne is on the rise in women over the age of 25, as well as those well into their 40s and 50s. “There are several causes of adult acne such as stress, sleeping with make up on, hormones and birth control pills. Stress causes your oil glands to overcompensate. Inferior cosmetics can lead to bacteria-laden pores. Hormones cause the sebacuous glands to overact and birth control pills with androgen in them can cause breakouts.” Dr. Diaz recommends the VI Peel system, a pharmaceutical grade skincare solution that treats a wide range of skin conditions, such as acne, hyper-pigmentation, melasma and premature aging.
Looking Fore-Ward. One of the first places wrinkles begin to crop up is on the forehead. As an important component of facial expression and a victim of constant sun exposure, it's no wonder the forehead is prone to wrinkles. Over time, vertical lines crease their way between the brows. Expressive horizontal lines begin to etch across the forehead. Throw in the aging process, when skin begins to lose its elasticity, and resting wrinkles crop up as well. “Botox slow muscles that contract hundreds of times a day, eventually etching lines in the skin,” says Dr. Diaz.
The Eyes Have It. Sometimes, no matter how much sleep you get; dark circles appear under the eye that even the best under eye concealer can’t fix. “Along with the dark circles around the eyes, there are also hollows, fine lines and puffy eyes,” warns Dr. Diaz. “Non-invasive treatments and fillers such as Restylane can restore youthful fullness and elasticity to the skin, decreasing fine lines around the eyes.”
Lip Service. Even if you weren't born with Angelina's plump pout, you can get the look of her full, luscious lips. “Full, voluminous lips can make you look younger and sexier,” says Dr. Diaz. “I have patients that come in for a little plump and puck before an upcoming special occasion. Whether you already have full lips and simply want to enhance them further, or have thin lips and have always wanted a full, perfect pout, hyaluronic acid-based fillers, such as Restylane and Juvederm, are excellent for use in the lips because they are soft and provide a very natural result.”
Plastic Surgery After Divorce
In today's era of Botox and not so happily-ever-after, the path more and more newly single women are taking is to the plastic surgeon's office. Recent studies have revealed that more than a quarter of the patients who visit plastic surgeons' offices today are newly divorced women. “I frequently see female patients who have recently been divorced and are interested in having plastic surgery. Their motivation is that they want to look better and feel better about themselves before they start dating again,” says Dr. Diaz. “I try to approach these patients cautiously to make sure they have the right motivation and are emotionally healthy enough to have plastic surgery. Overall, the majority of my patients see plastic surgery as doing something for themselves for a change.”
Meet Dr. Michael Diaz
A board-certified plastic surgeon in Melbourne serving the Orlando, FL area, Dr. Michael Diaz specializes in cosmetic and reconstructive surgery of the breasts and body. His dedication to improving each patient's appearance and quality of life is expressed in his uncompromising level of personalized care and commitment to surgical success. Through a warm, approachable personality, Dr. Diaz puts his patients at ease and his refined surgical skills reveal their unique natural beauty. He often becomes a trusted friend and valued partner who patients recommend to their friends and family. Learn more about him and it's likely he'll be your choice too.
Professional Success through Determination
Dr. Diaz achieved his success through determination and a passion for illuminating the natural beauty of the human form. After completing his undergraduate studies, financed through the success of his own business, he was accepted into the competitive medical program at The Miller School of Medicine at the University of Miami. Dr. Diaz went on to his post-doctoral training in general surgery at the University of Miami's Jackson Memorial Hospital.
During Dr. Diaz's fellowship, he spent an additional year studying hand, upper extremity, and microsurgical reconstructive surgery. He was then accepted into the plastic surgery training program at the University of Massachusetts Medical School. As Chief Resident, Dr. Diaz gained experience alongside some of New York City's top plastic surgeons at Lennox Hill Hospital in Manhattan, New York. For more details about Dr. Diaz's training and experience, review his CV.
After completing his plastic surgery fellowship, Dr. Diaz returned to his hometown of Miami where he began his solo practice specializing in cosmetic surgery. He developed a very successful practice in South Florida that attracted patients from across the nation and around the world. In 2008 Dr. Diaz relocated to Melbourne, Florida in search of a more peaceful, higher quality of life experience.
www.diazplasticsurgery.com