The rise of new web-based technologies, combined with a transformation in consumer attitudes, has created dramatic changes in the way people interact with the digital world, presenting new challenges - and opening up new opportunities- for companies to connect with and market to consumers. In this new environment, there’s more competition for consumer attention as traditional forms of advertising have become increasingly fragmented and less influential. At the same time, consumers are more savvy, discerning and demanding, and less likely to be influenced by conventional top-down branding and marketing methods. In order to thrive in this changing landscape, companies must reconsider how they build and manage their brands across all avenues of communication, both online and off. Of particular importance will be the ability to understand and create a presence in new, emerging digital outlets, including social media.
WHAT IS SOCIAL MEDIA?
Social media are online communities in which users generate and control content by sharing written and digital information about their common interests. Popular social media sites include blogging, social networking, video sharing and opinion sites, such as Facebook, Twitter, YouTube, LinkedIn, Digg, Wikipedia and Yelp. In today’s social media environment, business reputations are being defined by consumers themselves through opinions, reviews, ratings and blogs . And, with more than three-quarters of the online population now engaged in social behaviors, there’s little doubt that social media will continue to exert increasing influence on consumer decisions and brand trust.
How can companies influence online conversations about their own brand when social media sites are controlled by consumers? That’s where Internet Inspirations can help. With more than a decade of experience in online marketing, our experts understand how a company can use social media to build brand awareness, generate positive news, and complement their traditional advertising and marketing efforts. We can also help you customize your social media pages so that the design is fully integrated with your branding strategy. Our creative and compelling designs will echo your branding throughout your entire social media network, from Facebook, MySpace and Twitter pages to your own channel on YouTube.
Our partner Internet Inspirations can help you with your social media marketing image, plan and integrate. Contact Internet Inspirations today to find out how we can help you intelligently develop, manage and track a successful social media strategy for your business. CALL: 800.294.4876