PR Firm Strategy and Positioning

PR Firm Strategy and Positioning

STRATEGY & POSITIONING

Each client has different objectives. KMR Communications works with each client to gain a clear understanding of business goals and then map out a public relations strategy that will best serve those goals. That strategy forms the foundation of all PR efforts.

Your strategy and positioning is incredibly important, as is determining your “voice.” Each media pitch and press release will be customized for you with consistent messages. This includes developing a boiler plate and / or a short professional bio that mirrors your “about” section on your website and what you are conveying across social media platforms.

The process includes establishing crisp messages that mold identity and, if applicable, positions the client as a credible expert in their space. On the product front, we work with the client to determine key brand differentiators and clearly and succinctly tell media and consumer targets what makes the product unique and valuable.

Our PR firm has an established track record of creating new brands, re-inventing companies and sustaining long-term publicity and marketing campaigns.

Organized - KMR Communications sets and sticks to deadlines. A great public relations agency won't make you ask about the status of a deliverable. We’ll communicate along the way.

Stellar Media Chops KMR Communications Knows How to Publicize - Often, good agencies do bad work because they are supporting clients where they have no domain expertise. With over 20 years of experience working with beauty, health and lifestyle media, KMR has built strong contacts with top-tier media outlets and influencers.

We have featured our clients in top-tier outlets such as: Anderson Cooper, Good Morning America, Rachael Ray Show, The Doctors, TODAY Show, CNN, The View, E!, Entertainment Tonight, Access Hollywood, The Early Show, TIME, USA Today, The New York Times, The Wall Street Journal, Marie Claire, Vogue, Cosmopolitan, People Stylewatch, Town & Country, iVillage.com, SheKnows.com, About.com, Newsweek, Us Weekly, STAR, In Touch, Allure, O, the Oprah Magazine, More, the Los Angeles Times, WWD Beauty Biz, In Style, Lucky, REDBOOK and many others.

Clients benefit from our PR firm’s proprietary media database of over 300,000 media contacts, cultivated over the company’s 20 years of media experience.

Genuine Partners - A great PR agency will feel like an extension of your team. We will have a clear understanding of your top-line objectives and will go the extra mile to get you there because success is shared. A big win for you is a big win for us.

Detail-Oriented – We provide email recaps and briefings, weekly status reports and product trackers. PR lives and dies by the details.

Intelligent - KMR Communications monitors relevant trends and articles that your brand or service can align with.

Proactive – KMR Communications always seeks different opportunities and ways to get attention for your product or service. From mainstream media at TV, print and online outlets to the key influencers dominating social media, we find the right people to inform about your product or service.

Trust - Ultimately, great agency relationships are based on trust. We are the front line storytellers for your products or services.

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Our PR experts.

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