PR Agency KMR Communications in the Media

Since 1998, we have created strong relationships with the press. As media outlets come and go, we maintain our values of providing exceptional content to the press. We position ourselves as expert resources available for comment with products that are a suitable fit for the thousands of media in our database. Here’s what the media has said about us.

Upscale Living Magazine

Katherine Rothman, Respect Needs to be Earned

As the CEO of KMR Communications, Katherine Rothman knows the inner workings of the PR industry by heart. Cutting her teeth by being employed at communication firms focusing on broadcasting, TV talk shows and celebrity musicians, she ventured solo just over two decades ago, specializing in the health and beauty industry. With her knows-what-she-wants attitude and million-dollar smile, Katherine has turned a small company into a flourishing business.

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Everything PR

3 Best Beauty PR Firms In America

KMR generally deals with small and start-up companies. They’ve specialized in beauty, health and fitness, fashion and lifestyle PR since 1998 and have clients in New York, Miami and Los Angeles. Some of their beauty clients include David Scott Cosmetics, La Cote USA, Reviva Labs, Mir. Skin Care, Koi Spa, Plantogen Skincare, and KMR is a pioneer of another side of beauty PR, working with plastic surgeons and medical-related beauty providers. In that regard, PR Week Magazine voted them one of the top 50 healthcare PR firms nationally. Many of their clients in the beauty sector help customers feel beautiful in difficult situations, such as chemo victims needing wigs. KMR constructs PR campaigns providing information to consumers and what the press want and need to know. KMR has arranged product placement PR into an impressive list of media outlets such as O, W, Life & Style, and Self magazines, CBS, NBC, The View, E Online, The LA Times, NY Times, and Forbes.

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CBS Sunday Morning

Katherine Rothman, CEO of KMR Communications appeared on CBS Sunday Morning to discuss the growing trend of doctors on TV. KMR Communications is a Miami-based Public Relations firm that has a history of lining up TV appearances for doctors.

American Salon

It’s no secret; an efficient public relations campaign is one of the most effective long-term ways to boost your bottom line - Katherine M. Rothman, CEO of KMR Communications, a top PR firm based in Miami, offers her expertise.

It’s no secret; an efficient public relations campaign is one of the most effective long-term ways to boost your bottom line. It generates a greater understanding of your products and services, creates awareness of your company’s success stories and establishes the image and message you want to project about your salon. Even if the services of a professional PR team aren’t within your budget, you can take a do-it-yourself approach to getting yourself noticed, starting with writing and sending an effective press release. Katherine M. Rothman, CEO of the Miami-based public relations firm KMR Communications, offers the following pointers. MAKE IT NEWSWORTHY. “Understanding what is not appropriate press release material is as important as understanding what is,” says Rothman. “The main point to keep in mind is that there has to be an inherent benefit to the consumer and knowledge that can be gleaned from a release.” For example, “Salon xyz to undergo summer renovation” and “Salon xyz celebrates five years in business” are not nearly as newsworthy as “Salon xyz performs new straightening technique” and “Salon xyz offers tips for treating sun-damaged hair.” So choose your news wisely. KEEP IT SHORT. A press release should be no more than two pages long and should include the relative points of who, what, where, why, when and how. When in doubt, keep it simple. GRAB THE READER’S ATTENTION. Structure your release smartly. Make your headline eye-catching so readers will want to keep reading, and keep the lines of type double-spaced for easy reading. Be sure to include contact information, including your salon’s Web site, where it will easily be seen. BE A SAVVY SENDER. Although it comes with a price, the best, most time-efficient way to gather a media database is to subscribe to a service that will allow you to access accurate media contacts and develop lists online. Bacons ( and Burrelles ( are two examples. KEEP IT TIMELY. Always remember to tie in a topic with a seasonal trend, celebrity or news event, and be mindful of specific media timing. For example, magazines operate months in advance of “real time,” working on their holiday issues in August. Newspapers, on the other hand, publish in real time. Pitch your releases when the time is appropriate and follow up verbally with a phone call. LOOK FOR FEEDBACK. “The most important component to keep in mind when writing a press release is to ask yourself if you would be interested in your topic if you werenot in the salon/spa industry,” says Rothman. One way to measure this is to show your release to friends who are not in the business and see if it piques their attention. Their feedback could provide new, insightful information for making your release more effective. For more information or tips from Katherine Rothman, visit or call (212) 213-6444.

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