Beauty, Medical & Health Public Relations

New Year, New Nose – In 15 Minutes!




New York, NY (January 8, 2008) – Americans are obsessed with beauty and are increasingly getting sucked, nipped and tucked to improve their looks. With plastic surgery procedures like breast implants and nose jobs being referred to as “routine” by many doctors and patients, it seems as though plastic surgery will only become more extreme in the next few years.

Dr. Cameron Rokhsar, a cosmetic dermatologist practicing in New York City, has introduced a trend that is decidedly going against the current culture of extreme makeovers – he has pioneered a procedure that allows patients who are unhappy with the size and shape of their nose to have it appear slimmer, smoother and more refined…by adding more to it with the Non-Surgical Nose Job!


The nose is the most defining and characterizing feature on one’s face, so it’s no surprise that there were more than 300,000 rhinoplasty procedures performed in the United States last year.  According to the American Society of Plastic Surgeons, rhinoplasty was the second most popular cosmetic surgical procedure in 2006. However, many people who go in for a nose job end up becoming unhappy with their results and requiring one or more corrective procedures to attain the look they had originally strived for. “Patients who want a new look to their nose have finally caught on that a traditional nose job will significantly alter the proportions of the rest of their face - which can often leave them almost unrecognizable to themselves,” says Dr. Rokhsar, “with the Non-Surgical Nosejob, patients are able to correct flaws such as bumps, curves, and deviations without changing their overall appearance, which makes it a huge plus for people who want to make a chance but would like it to be more subtle and natural looking.” 

The Non Surgical Nosejob is also a solution for those who have always wanted a nose job to correct flaws, but are scared of undergoing invasive rhinoplasty. According to Dr. Rokhsar, “we finally have a painless, minimally-invasive procedure that requires no downtime and just a few quick injections to instantly give patients the nose they have always wanted.”  The Non-Surgical Nosejob is a procedure involving the injection of small amounts of Radiesse to contour the shape of the nose and instantly restore a more symmetric look to the  nose by camouflaging nasal irregularities such as bumps or sideway deviations of the bridge of the nose.  Radiesse is a safe, next generation cosmetic dermal filler that is setting a new standard for the correction of facial lines and wrinkles such as nasolabial folds. Clinical studies prove that Radiesse, lasts longer than the former leading fillers to deliver a soft natural look that lasts.  Radiesse is an ideal filler substance for this purpose as it is composed of natural calcium hydroxyl appetite crystals, very similar to what is found in human bones, so there is no risk of allergy and the substance is 100% biodegradable.

The Non-Surgical Nosejob costs about $1,500 and produces immediate results which last from one to two years. Dr. Rokhsar says, “this outpatient procedure takes only takes 15 minutes after 30 minutes of numbing with cream, so patients are able to come in on their lunch hour and since there is virtually no pain, bruising or swelling, it does not interfere with their social life.”

The Non-Surgical Nosejob has been a hit with women and men alike, and its temporary results offer patients a chance to “test run” what they might look like if they had a traditional surgical nose job. It is also a top choice for brides-to-be who do not want to alter their appearance to the point where they do not look like themselves in their wedding pictures. “I have a lot of women, brides, models especially, who want to improve the look of their profile without the swelling, bruising, and downtime of a surgical procedure. The Non-Sugical Nosejob is an instant, perfect solution for anyone who is not happy with their nose and want a quick, painless change,” says Dr. Rokhsar.